Connect Semrush to Microsoft 365 Copilot
Give Microsoft 365 Copilot governed access to Semrush’s 23 tools through Runlayer, with identity, policy, scanning, and audit on every call.
Set up
Add Semrush to Microsoft 365 Copilot in four steps
Admins approve the server once. Everyone in Microsoft 365 Copilot then gets it through the same governed connection.
- 1
Add Semrush to Runlayer
Semrush isn’t in the Runlayer catalog yet, so an admin adds it by its MCP server URL.
Adding a connector manually - 2
Connect Microsoft 365 Copilot to Runlayer
Users add the Runlayer Plugin to Microsoft 365 Copilot by following Runlayer’s setup guide. Microsoft 365 Copilot reaches Semrush’s 23 tools through the Runlayer Plugin’s search and execute tools instead of listing each one.
Microsoft 365 Copilot setup guide - 3
Sign in to Semrush
Sign in the way Semrush requires. Runlayer holds the credentials so they stay out of the client’s configuration.
- 4
Use Semrush from Microsoft 365 Copilot
Semrush’s approved tools appear in Microsoft 365 Copilot. Every call is checked against policy and recorded.
Tools
23 Semrush tools in Microsoft 365 Copilot
Runlayer policy decides which of these Microsoft 365 Copilot users can call.
Audience research
Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between…
Backlink research
Backlink profile analysis: referring domains, anchor texts, authority scores, link growth history, and competitor link comparison.
Backlinks research
Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain…
Competitors research
Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market…
Domain overview
Get high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features.
Execute report
Execute any Semrush report.
Get report schema
Get a report's parameters.
Keyword research
Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads…
Control
What Runlayer can see and stop in Microsoft 365 Copilot
Some controls apply to every client at the gateway. Others depend on what Microsoft 365 Copilot exposes to Runlayer.
Gateway policy (available)
Every Semrush call from Microsoft 365 Copilot passes through Runlayer, where your policies can allow, alert, mask, or block it.
Audit trail (available)
Each call is recorded with the user, Microsoft 365 Copilot as the client, the tool, and the policy and scanner decisions.
Managed browser extension (available)
Managed Chrome, Edge, and Firefox deployments can monitor supported web-chat activity and apply prompt-time controls where the surface permits it.
Native enforcement adapter (not available)
Runlayer has no device-side adapter for Microsoft 365 Copilot yet, so control happens at the gateway.
Frequently asked questions
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