Connect Semrush to ECA
Give ECA governed access to Semrush’s 23 tools through Runlayer, with identity, policy, scanning, and audit on every call.
Set up
Add Semrush to ECA in four steps
Admins approve the server once. Everyone in ECA then gets it through the same governed connection.
- 1
Add Semrush to Runlayer
Semrush isn’t in the Runlayer catalog yet, so an admin adds it by its MCP server URL.
Adding a connector manually - 2
Connect ECA to Runlayer
Users add the Runlayer Plugin to ECA by following Runlayer’s setup guide. ECA reaches Semrush’s 23 tools through the Runlayer Plugin’s search and execute tools instead of listing each one.
ECA setup guide - 3
Sign in to Semrush
Sign in the way Semrush requires. Runlayer holds the credentials so they stay out of the client’s configuration.
- 4
Use Semrush from ECA
Semrush’s approved tools appear in ECA. Every call is checked against policy and recorded.
Tools
23 Semrush tools in ECA
Runlayer policy decides which of these ECA users can call.
Audience research
Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between…
Backlink research
Backlink profile analysis: referring domains, anchor texts, authority scores, link growth history, and competitor link comparison.
Backlinks research
Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain…
Competitors research
Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market…
Domain overview
Get high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features.
Execute report
Execute any Semrush report.
Get report schema
Get a report's parameters.
Keyword research
Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads…
Control
What Runlayer can see and stop in ECA
Some controls apply to every client at the gateway. Others depend on what ECA exposes to Runlayer.
Gateway policy (available)
Every Semrush call from ECA passes through Runlayer, where your policies can allow, alert, mask, or block it.
Audit trail (available)
Each call is recorded with the user, ECA as the client, the tool, and the policy and scanner decisions.
Native enforcement adapter (not available)
Runlayer has no device-side adapter for ECA yet, so control happens at the gateway.
Frequently asked questions
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