Connect Semrush to Claude
Give Claude governed access to Semrush’s 23 tools through Runlayer, with identity, policy, scanning, and audit on every call.
Set up
Add Semrush to Claude in four steps
Admins approve the server once. Everyone in Claude then gets it through the same governed connection.
- 1
Add Semrush to Runlayer
Semrush isn’t in the Runlayer catalog yet, so an admin adds it by its MCP server URL.
Adding a connector manually - 2
Connect Claude to Runlayer
Admins install the Runlayer Plugin for everyone from Claude’s admin plugin settings, or users add it themselves. With direct tool listing turned on for your deployment, Semrush’s 23 tools show up in Claude’s own tool list.
Claude setup guide - 3
Sign in to Semrush
Sign in the way Semrush requires. Runlayer holds the credentials so they stay out of the client’s configuration.
- 4
Use Semrush from Claude
Semrush’s approved tools appear in Claude. Every call is checked against policy and recorded.
Tools
23 Semrush tools in Claude
Runlayer policy decides which of these Claude users can call.
Audience research
Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between…
Backlink research
Backlink profile analysis: referring domains, anchor texts, authority scores, link growth history, and competitor link comparison.
Backlinks research
Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain…
Competitors research
Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market…
Domain overview
Get high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features.
Execute report
Execute any Semrush report.
Get report schema
Get a report's parameters.
Keyword research
Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads…
Control
What Runlayer can see and stop in Claude
Some controls apply to every client at the gateway. Others depend on what Claude exposes to Runlayer.
Gateway policy (available)
Every Semrush call from Claude passes through Runlayer, where your policies can allow, alert, mask, or block it.
Audit trail (available)
Each call is recorded with the user, Claude as the client, the tool, and the policy and scanner decisions.
Anthropic inference hooks (available)
With Claude Enterprise, Anthropic sends each governed Claude prompt to Runlayer before inference, with nothing installed on devices (Anthropic beta).
Compliance API import (available)
Anthropic Compliance API imports Claude web and desktop chats for review.
Managed browser extension (available)
Managed Chrome, Edge, and Firefox deployments can monitor supported web-chat activity and apply prompt-time controls where the surface permits it.
Stop a call before it runs (available)
Runlayer can reject a Claude prompt before Anthropic runs it, which stops the whole request rather than one tool call.
Block output after it runs (available)
Because Runlayer checks the full prompt, tool results in it can be blocked before the model sees them.
Redact output in place (not available)
Anthropic Inference hooks cannot return a rewritten prompt, so Runlayer cannot mask content in Claude. The gateway still applies policy to the call.
Frequently asked questions
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